🏢 The Challenge

TechSolutions, a 50-employee SME specializing in B2B software sales, faced a common problem: stagnant sales despite quality products and a dedicated sales team.

The CEO, Marc Dubois, knew the data contained answers, but his team spent hours in Excel without getting clear insights.

🔍 The Analysis That Changed Everything

Using StatLabo, the team discovered three crucial insights:

1. The Customer's "Magic Moment"
Analysis revealed that 67% of customers sign between 2 PM and 4 PM on Tuesdays and Thursdays. The sales team completely reorganized their calls to focus on these time slots.

2. The 3 Questions That Convert
By analyzing successful conversations, the team identified three specific questions that, when asked, increase conversion rates by 40%.

3. The Ideal Customer Profile
Analysis showed their best customers aren't large enterprises, but 20-100 employee tech companies with leaders who have been in position 2-5 years.

📈 The Results

Six months after implementing these data-driven changes:

  • +35% revenue
  • +28% conversion rate
  • -40% time spent on fruitless prospecting
  • +50% sales team satisfaction

💡 Lessons Learned

"We thought we knew our customers, but the data showed us we were wrong," shares Marc. "The biggest lesson was to stop guessing and start listening to what the data tells us."

The team continues to use StatLabo to refine strategies and adapts monthly based on new data collected.